Don't mistake Bernardo for just another interstate trading
post. Bernardo shuns the in-your-face roadside come-ons of its brethren
like Separ and Akela.
Too undignified; crass, even. Bernardo has style. Note the elegantly-painted
adobe front, the shining gas pump, the neatly-stocked shelves. Need a roll
of film? There's only one left -- but it's exactly the one you were
looking for. A stock of Carizozo cider, matches, playing cards, combs,
everything a traveler might require. And not a speck of dust in the place.
Lest you forget your etiquette, Bernardo reminds you (discretely)
that every purchase you make helps keep the bathrooms clean. (You weren't
just here for the bathroom anyway, were you?) And they definitely are clean,
as befits such an efficient world. The gas pump works. A jug of water is
available for your car's engine for $1. Whatever you need is right here
for you, in its rightful place. In Bernardo, hospital corners and spit
shines are the order of the day.
You want dirt and grime? You want tacky inventory?
You want sloppiness? Go elsewhere. You want order and polish? Come
to Bernardo. Exact change preferred.